Terms of Use

These Terms of Use apply to your access and use of the website ("Website"), mobile applications ("App"), and any other free or paid online products and services (collectively, our "Services") provided by Alice APP LLC ("Alice" or "we").

By accessing or using any of our Services, you agree to be bound by these terms and conditions and Alice's Privacy Policy, incorporated herein by reference (together, the "Agreement"). Your use of the Services is expressly conditioned upon your consent to all of the terms and conditions of this Agreement, including the arbitration clause and class action waiver to resolve any disputes with Alice. If you do not agree to any of these terms and conditions, please do not use our Services.

Company information:
Name: Alice APP LLC
Office: 7973 NW 21ST ST, DORAL FL, 33122
Email: hello@alicehub.app

1. GENERAL CONDITIONS AND ACCEPTANCE

1.1. Please read this Agreement carefully before using the Services. If you don't agree to all or some of the clauses, you shall not use the Services. By accepting this Agreement, you confirm:

  1. You have read and understood the Agreement, including the Privacy Policy located at https://alicehub.app/privacy-policy.
  2. You are of legal age (at least 18 years old) and have the capacity to contract the Services.
  3. You assume all the obligations specified herein.

1.2. This Agreement will be valid indefinitely and will apply to all contracts regarding the use of the Services, subject to termination clauses below. This Agreement constitutes a legally binding contract between you and Alice.

2. OBJECT OF THE AGREEMENT

2.1. Alice is an AI-powered fashion platform that customizes outfit recommendations based on your energy, mood, and style preferences. Our goal is to help you discover your best self through enclothed cognition—the science of how clothing affects your mood and performance.

2.2. Some Services may be provided on a paid basis.

2.3. Alice may receive compensation for referrals to Retailers (brands, merchants, or other partners) featured in our Services. While we make personalized recommendations, clothing availability and pricing are controlled by the Retailers.

2.4. The Services are provided at our discretion, and your use is subject to compliance with the Agreement. Alice's Services are intended solely for personal, non-commercial use unless otherwise agreed in writing.

2.5. To use our Services, you must provide personal information such as a photo (selfie), measurements, and mood or energy preferences. The quality of the outputs will depend on the quality and accuracy of the data provided.

2.6. You are responsible for providing accurate and suitable photos, measurements, and preferences to optimize your experience with Alice.

3. REGISTRATION AND ELIGIBILITY

3.1. Registration is available in English. Other languages, if available, will be indicated before starting the process.

3.2. To use Alice, you may be required to create an account ("Account") and provide personal information, including your name and email. By downloading the App, you agree to the Terms of Use and Privacy Policy.

3.3. You must be at least 18 years old to register and use our Services. By registering, you confirm your legal age.

3.4. If we discover an account belonging to a minor, we reserve the right to require proof of legal age. Failure to provide sufficient proof will result in termination of your Account and deletion of your data.

3.5. Each user is limited to one Account. You are responsible for maintaining the confidentiality of your password. Failure to comply may result in the termination of your Account.

3.6. You guarantee that the registration data you provide is accurate and up-to-date. Providing false or incomplete data may result in denied access to the Services or the termination of your Account.

4. USER CONTENT

4.1. Our Services may allow you to create, post, store, and share content such as outfits, photos, and other materials (collectively, "User Content"). You retain all rights to your User Content, and Alice does not claim ownership.

4.2. By sharing your User Content, you grant Alice a non-exclusive, royalty-free license to use and display your content for the operation and promotion of the App.

4.3. You acknowledge that some Services are supported by advertising, and you agree to allow Alice to display advertisements alongside your User Content.

4.4. You warrant that you own or have the rights to the User Content shared and agree to pay any fees associated with its use.

4.5. You may not create or share any User Content that violates the Agreement or the rights of others. Alice reserves the right to remove any content deemed inappropriate.

5. YOUR USE OF THE SERVICES

5.1. Any content you submit through the Services is governed by Alice's Privacy Policy, found at https://alicehub.app/privacy-policy. By submitting content or responses, you are solely responsible for your communications and the consequences of posting those communications. Alice is not responsible for the consequences of any communications in public areas. As a condition of using the Services, you agree not to use the App for any purpose that is prohibited by this Agreement. You are responsible for all of your activity in connection with the Services and shall abide by all applicable laws.

5.2. You shall refrain from using your profile and the content and services provided for any purposes other than sharing outfits, opinions, and purchasing decisions related to fashion. Any use that is unlawful, harmful to others, or that impairs the functionality of the Services is prohibited. This includes any use that prevents or hinders others from enjoying the Services.

5.3. By using the Services, you agree not to:

5.4. Any unauthorized use of the Services will immediately terminate your license to use the App.

5.5. You are responsible for the proper use of your Account and for complying with national and international laws as well as principles of good faith, morality, and public order.

6. EXPORT CONTROLS

6.1. The software supporting the App may be subject to export control laws and regulations, including the Export Administration Regulations (EAR), U.S. Department of Commerce sanctions, and International Traffic in Arms Regulations (ITAR).

6.2. You represent and warrant that you are not located in a country subject to a government embargo and are not a denied party under these regulations.

6.3. You agree to comply with all applicable export laws to ensure that the App, technical data, or products derived from it are not exported or re-exported in violation of these laws.

7. PAID SERVICES AND SUBSCRIPTIONS

7.1. Some of the Services offered by Alice may be paid, such as subscriptions or one-time purchases. Prices will be indicated on the paywall or subscription tab within the App.

7.2. Subscriptions may be offered for ongoing access to additional Services. These subscriptions continue until canceled and will automatically renew. We will explain the fees, billing frequency, and cancellation process before purchase.

7.3. Subscription services may change from time to time as new features are added or others retired. Content and features may vary by country, language, or device.

7.4. Purchases made through third-party platforms (e.g., Apple App Store or Google Play Store) may be subject to additional contracts with those platforms. You may need to manage cancellations or refunds directly with them.

7.5. Subscription purchases are charged in advance, including applicable taxes. Prices will be displayed in local currency and include VAT and other applicable taxes.

7.6. We may change subscription fees and will notify you in advance of any price changes. Changes will apply to the next subscription period. You can reject the price change by canceling the subscription before it takes effect.

7.7. If pricing errors occur, we will notify you and offer the corrected pricing. If we cannot contact you, the purchase will be canceled.

7.8. Subscriptions will automatically renew unless canceled before the end of the current period. You can manage subscriptions via Apple or Google or contact us directly.

7.9. If you cancel your subscription before it renews, you will not be charged for the next period.

7.10. A typical purchase will follow these steps:

7.11. We may send an email confirmation of your purchase, but refunds or withdrawals may not be available after completion of the transaction.

7.12. From time to time, promotional offers may be available for new users or limited to specific users. After the promotion ends, subscriptions continue at the regular price unless cancelled.

8. PRIVACY

8.1. Alice processes personal information in compliance with applicable privacy laws. For more information, please review our Privacy Policy, which is an integral part of this Agreement.

9. LIMITED LICENSE TO SERVICES

9.1. Our Services and the text, graphics, images, photographs, videos, illustrations, trademarks, trade names, page headers, button icons, scripts, service marks, logos, slogans, filters, user-generated filters, and other content contained therein (collectively, the "Service Content") are owned by or licensed to us and are protected under the law. Except as explicitly stated in this Agreement, Alice APP LLC and our licensors reserve all rights to our Services and the Service Content. You are hereby granted a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use our Services and Service Content for your personal, non-commercial purposes; however, such license is subject to this Agreement and does not include any right to:

Any use of our Services or Service Content other than as specifically authorized herein, without our prior written permission, is strictly prohibited and will terminate the license granted under this Agreement. You will not remove, alter, or conceal any copyright, trademark, service mark, or other proprietary rights notices incorporated in or accompanying the Service Content.

9.2. All rights, title, and interest in and to the Services not expressly granted in this Agreement are reserved by Alice APP LLC. If you wish to use any of our software, trade name, trademark, service mark, logo, domain name, or any other content owned or licensed by Alice, you must obtain written permission from us. Permission requests may be sent to hello@alicehub.app.

9.3. To avoid any doubt, Alice APP LLC owns all the text, images, photos, audio, video, location data, software, code, and all other forms of data or communication that the Company creates and makes available in connection with the Services, including but not limited to visual interfaces, interactive features, graphics, design, the compilation of User Content, and the compilation of aggregate user review ratings and all other elements and components of the App, excluding User Content (collectively referred to herein as the "Company's Content"). Except as expressly and unambiguously provided herein, we do not grant you any express or implied rights, and all rights in and to the App and the Company's Content are retained by us.

10. LINKS

10.1. You may find links to other websites operated by third parties within the Service. The inclusion of any links, redirections, or associations ("links") to other websites (www) in or from the Services does not imply any relationship, collaboration, or dependency between us and those responsible for the other websites. We are not liable for the content you see or use when accessing third-party websites, including Retailers.

10.2 Disclaimer: Some outfit images displayed within the Alice app are curated from publicly available sources, such as Pinterest, for inspiration purposes. These images are not owned by Alice and will be replaced over time with original content.

11. INDEMNIFICATION

11.1. To the fullest extent permitted by applicable law, you will indemnify, defend, and hold harmless Alice APP LLC and each of our respective officers, directors, agents, partners, Retailers, and employees (individually and collectively, the "Service Parties") from and against any loss, liability, claim, demand, damages, expenses, or costs ("Claims") arising out of or related to:

You agree to promptly notify the Service Parties of any third-party Claims, cooperate with the Service Parties in defending such Claims, and pay all fees, costs, and expenses associated with defending such Claims (including but not limited to attorneys' fees). You also agree that the Service Parties will have control of the defense or settlement of any third-party Claims. This indemnity is in addition to, and not in lieu of, any other indemnities set forth in a written agreement between you and the Service Parties.

12. WARRANTY DISCLAIMER AND LIMITATION OF LIABILITY

12.1. You are solely responsible for furnishing the tools (including any mobile connection charges) required to connect to the Internet and access the Services. In the event of any difficulty accessing the Services, you can report it to Alice APP LLC via email at hello@alicehub.app. Upon receipt, we will analyze the issue and provide reasonable instructions on how to resolve it.

12.2. We reserve the right to terminate your access to the Services at any time and without notice for reasons including but not limited to technical issues, security concerns, maintenance, or other causes.

12.3. We have no obligation to monitor or control how users of the Services interact with the platform and do not guarantee that users will follow this Agreement. We do not verify the identity of users or the accuracy of the information they provide.

12.4. To the maximum extent permitted by law, we disclaim liability for any damages resulting from the use of the Services, including but not limited to damages caused by false or misleading information provided by users.

12.5. Alice APP LLC operates from various locations and does not represent that the Services are appropriate for all locations. Some features may not be available in your area or may vary depending on your location.

12.6. THE SERVICES ARE PROVIDED "AS IS," "AS AVAILABLE," WITHOUT WARRANTIES OF ANY KIND, EXPRESS OR IMPLIED. THIS INCLUDES BUT IS NOT LIMITED TO THE IMPLIED WARRANTIES OF TITLE, NON-INFRINGEMENT, MERCHANTABILITY, AND FITNESS FOR A PARTICULAR PURPOSE. WE DO NOT GUARANTEE THAT THE SERVICES WILL BE AVAILABLE AT ANY SPECIFIC TIME OR LOCATION, THAT ANY DEFECTS WILL BE CORRECTED, OR THAT THE SERVICES WILL BE FREE OF VIRUSES OR OTHER HARMFUL COMPONENTS. YOUR USE OF THE SERVICES IS AT YOUR OWN RISK.

12.7. IN NO EVENT SHALL ALICE APP LLC OR ITS OFFICERS, DIRECTORS, AGENTS, AFFILIATES, EMPLOYEES, OR PARTNERS BE LIABLE FOR ANY INDIRECT, SPECIAL, INCIDENTAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES ARISING OUT OF YOUR USE OR INABILITY TO USE THE SERVICES. THE TOTAL LIABILITY OF ALICE APP LLC WILL NOT EXCEED THE AMOUNT YOU HAVE PAID FOR THE USE OF THE SERVICES OR ONE HUNDRED DOLLARS ($100). SOME JURISDICTIONS DO NOT ALLOW LIMITATIONS ON IMPLIED WARRANTIES OR EXCLUSIONS OF LIABILITY, SO SOME OF THESE LIMITATIONS MAY NOT APPLY TO YOU.

13. ELECTRONIC COMMUNICATIONS

13.1. By accessing or using the Services, you also consent to receive electronic communications from us (e.g. responses to your requests, questions and feedback, announcements, updates, commercial offers, and security alerts through a push notification or by posting notices on our Services).

14. TERMINATION

14.1. We may suspend or terminate your Account (and therefore choose to suspend or terminate this Agreement) (i) immediately if you fail to comply with any requirement of the Agreement; or (ii) immediately if we stop providing the Services; or (iii) if you are inactive for more than 6 months; or (iv) at any time and without stating any cause.

14.2. In the event of contract termination, you agree to (a) remove any copies you have of the App and (b) to discontinue your use of the Services. In addition, access to your Account and all its contents may be revoked and its contents removed.

14.3. Upon termination of this Agreement, all provisions of this Agreement that by their nature, shall survive termination, including, without limitation, the provisions on dispute resolution and arbitration, all ownership provisions, warranty disclaimers, and limitations of liability.

15. SEVERABILITY

15.1. If any provision or part of a provision of this Agreement is unlawful, void or unenforceable, that provision or part of the provision is deemed severable from this Agreement and does not affect the validity and enforceability of any remaining provisions.

16. NOTICE AND TAKEDOWN PROCEDURES

16.1. If you believe any materials accessible on or from the Services infringe your copyright, you may request removal of those materials (or access thereto) from the Services by contacting the Company and providing the following information:

16.2 Identification of the copyrighted work that you believe to be infringed. You should describe the work, and, where possible, include a copy or the location of an authorized version of the work.

16.3 Identification of the material that you believe to be infringing and its location. You should describe the material, and provide us with its link or any other pertinent information that will allow us to locate the material.

16.4 Your name, telephone number, address and email address.

16.5 A statement that you have a good faith belief that the complained use of the materials is not authorized by the copyright owner, its agent, or the law.

16.6 A statement that the information that you have supplied is accurate, and indicating that "under penalty of perjury," you are the copyright owner or are authorized to act on the copyright owner's behalf.

16.7 A signature or the electronic equivalent from the copyright holder or authorized representative.

17. OTHER PROVISIONS

17.1. We may modify this Agreement from time to time if we think it is necessary. If this happens, we will make the changed Agreement available online and make reasonable efforts to tell you about it, if required by applicable laws.

17.2. Your continued use of the Services after the effective date of an updated version of the Agreement will indicate your acceptance of the Agreement as modified.

17.3. If you disagree with the amendments and updates to the Agreement, you shall cease using our Services.

17.4. We have the right to assign our rights and obligations under this Agreement to any affiliates or to any entity inside our group.

17.5. If you have any comments or questions on any part of the Services or any part of this Agreement, require support, or have any claims, please contact us at hello@alicehub.app.

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